Our Founder's Journey
The story of Chappan Bhog is the story of its founder, Mr. Kamal Kumar Kedia. His journey is one of relentless vision and resilience, beginning when he was just 18 years old.
Facing deep financial crises, Mr. Kedia made the courageous decision to forgo his formal education. Driven by an aspiration to build an unparalleled makhana business, he set out to traverse the length and breadth of India. His goal was not just to trade a commodity, but to truly understand it.
This journey became a mission of extensive research. He dedicated himself to identifying the optimal environments and conditions for makhana cultivation, seeking out the very best sources from the heartland
From Vision to a National Brand
This profound understanding of the product became the foundation of Chappan Bhog. Under Mr. Kedia's leadership, the company (K K Product, established in 1980) grew from a determined dream into one of India's most trusted makhana brands.
He didn't just build a company; he built an ecosystem. Here is how his vision shaped Chappan Bhog into the brand it is today.
Empowering Households & Stakeholders
Mr. Kedia's business philosophy has always been centered on a commitment to generosity and empowerment. This value is deeply ingrained in the company's operations, fostering a culture that celebrates the collective growth and well-being of all its stakeholders.
By focusing on ethical and sustainable sourcing from local communities, Chappan Bhog ensures that its success is shared with the people who are the very source of its quality.
Building Businesses
For Mr. Kedia, growth was about creating opportunities for others. He scaled Chappan Bhog by building strong, lasting partnerships with distributors and businesses across the country.
He created a business model designed for mutual success, offering partners:
- Competitive Margins: Ensuring our partners grow as we grow.
- Exclusive Distribution: Granting exclusive authorization for specific locations.
- Promotional Support: Actively helping businesses succeed with strong advertising campaigns.
This commitment to his partners helped build a robust, nationwide distribution network, turning Chappan Bhog into a household name with a "Trust of 5 Decades" and a significant market presence.
Today, every pack of Chappan Bhog makhana is a reflection of Mr. Kedia's unwavering passion and his journey from a visionary teenager to a leader in the industry.
The Next Generation:
Our Digital Vision
While Chappan Bhog is built on a "Trust of 5 Decades," our future is being forged by the digital-first vision of our CEO, Mr. Shivam Kedia.
Recognizing the shift in how modern consumers shop, Shivam Kedia took charge of the brand's digital transformation. Approximately four years ago, he initiated the brand's online journey, spearheading the mission to bring Chappan Bhog's legacy of quality from traditional markets directly to customers' homes.
His first major step was launching the official Chappan Bhog Makhana website, creating a direct-to-consumer channel that serves as our digital flagship.
Understanding that modern convenience is key, he aggressively expanded the brand's footprint. Mr. Kedia onboarded the business onto India's largest e-commerce marketplaces, including Amazon and Flipkart. He didn't stop there; he pushed the brand into the fast-paced world of quick commerce, ensuring that our products are available for instant delivery in major cities.
Our CEO's Vision
Shivam Kedia's vision is simple but powerful: to make premium quality makhana easily accessible to every customer, everywhere.
He is focused on creating a seamless, multi-channel experience where customers can find Chappan Bhog products with ease, whether they are shopping on our website, a large marketplace, or their favorite grocery delivery app. His ultimate goal is to connect households all over the world to real, healthy, and authentic food, inspiring healthier communities through uncompromising quality and unparalleled availability.